PPC Management (Pay Per Click)

A Pay Per Click (PPC) campaign can reap huge profits almost immediately, or you can squander money needlessly if you aren’t careful. The 4CInteractive.com team takes the mystery out of PPC and helps you maximize the return on your investment.

What is PPC? It works like this: A prospective buyer goes to a search engine and types a search term to see if they can find someone offering the product or service they want. These search terms are also known as “keywords” or “key phrases.” If the search term the prospective buyer uses matches the keywords or phrases you have purchased as part of your PPC campaign, then your ad will appear in the search results.

If the prospective buyer sees your ad and does not click on the link, you owe nothing. If he or she does click on it, the price you bid per click is deducted from your PPC account you created for your campaign. Of course, the click brings them to your Website, and you have the opportunity to sell the person your products or services.

PPC campaigns are a form of Search Engine Marketing (SEM) and are different than SEO. With PPC you pay for certain search terms, and when your bid is high enough, your company ad appears regardless of your organic SEO search results. PPC requires a financial investment in advertising to get results. SEO allows you to achieve a high page ranking without buying ads. Both have their purpose, and each can contribute to your success.

When 4CInteractive.com manages your PPC campaigns, we give full attention to:

• Researching and selecting the proper keywords and phrases that get you the visibility you need to succeed.
• Writing the ad copy that makes qualified buyers want to click on your ad link.
• Creating specialized “landing pages” on your Website to persuade visitors to purchase your product or service. It takes special skill to create landing pages that convert visitors into buyers.
• Monitoring the entire PPC process to verify that you are getting maximum visitors and maximum conversions (sales) without your costs getting out of control.

Through an intelligent strategy, appropriate targeting of your market, and realistic management of your budget, you have all the ingredients needed to get the highest return on your investment. The team at 4CInteractive.com can help you manage all aspects of your PPC campaigns. Tell us your needs and request a quote